Quality Care, From People You Know.
Main Street Auto is a fast-growing automotive repair brand with over 95 locations nationwide. We’re focused on delivering trustworthy, high-quality service while redefining what customers expect from their local auto shop—combining modern convenience with hometown care.
Creating a Voice
I’m the only designer at Main Street Auto, one of the fastest-growing independent auto repair networks in the Southeast. In just a few years, we’ve expanded to over 90 shops and are continuing to grow into the Midwest and Texas—outpacing many national chains. From the beginning, my boss trusted me to shape the voice of the brand, and that trust has given me space to build something real. Our visual identity is rooted in the blue-collar world of America—no stock photos, just the real people who take care of our communities. Every shop is different, and I travel to each one myself to gather content, meet the crew, and understand their story. It’s helped me develop a creative style that’s hands-on, honest, and grounded in the people we serve.
Photography
When I first started at Main Street Auto, I taught myself how to use a professional camera and properly photograph our people, shops, and work. Since then, I’ve fallen in love with visiting our different locations—meeting new, interesting people and figuring out how to visually tell their story in an authentic way.
We pride ourselves on never using stock photos. Every image you see is captured from real moments in our shops, because our people and their work speak for themselves.
Drone Content
Just like I taught myself video editing while working at Main Street Auto, I recently taught myself how to fly and shoot with a drone. Now certified, I’ve been bringing my drone along on shop visits to capture aerial footage that adds depth to the story—showcasing not just the shop, but the town around it.
Video Content
I helped assist with the design and launch of our website. Focusing on clarity, ease of use, and a seamless experience for both customers and shop teams. Since going live, the website has helped drive millions in revenue by making it easier for customers to book appointments—while also making things more efficient for the team in the shop.
End of Year Video
Over the past year at Main Street Auto, I’ve had the privilege of visiting many of our shops, connecting with talented team members, and discovering the unique stories and communities that make each location special. When I’m not out capturing content, I’m in the office working to bring these stories to life and highlight the incredible people who make it all possible.
This video stands apart from our usual content—it captures the heart of what we do and was extremely rewarding to see all the great work we’ve done this past year.
REELS Content
Store Signage
I noticed our traditional "shield" logo was hard to fit on some auto repair shops and expensive to produce. To solve this, I designed a simpler logo that works for about 100 shops and lowers costs. This new design is flexible enough to accommodate shop names of any length, ensuring a consistent and professional look across all locations. Also, after discussing with the Chief of Growth, we decided that shops with over 25% tire sales should use "Tire & Auto" instead of "Automotive" on their signs to better reflect their services.
NASCAR x Main Street Auto
I had the exciting opportunity to design the racing suit for NASCAR driver C.J. McLaughlin. This was part of Main Street Auto's sponsorship of McLaughlin's No. 92 Chevrolet Camaro in the NASCAR Xfinity Series, which debuted at the United Rentals 300 on February 15, 2025, at Daytona International Speedway. Collaborating closely with McLaughlin and the team, I created a suit design that not only aligned with Main Street Auto's brand identity but also met the functional and aesthetic requirements of professional racing attire.
Hero Cards
2024
Racing Suit
2025
AI Fun
Just having fun with the NASCAR partnership and exploring ways to present it in a way that feels fresh and scroll-stopping. This Hot Wheels-style concept isn’t real, but that’s kind of the point—it’s a creative way to tell the story, get people curious, and lean into something visually playful. For me, it’s about finding ways to make branded content feel less like an ad and more like something you’d want to share.
